The UK and European fitness sectors are not just bouncing back, they’re breaking records. According to the latest ukactive Health and Fitness Report 2025 and the EuropeActive/Deloitte Market Report, gym memberships are up, revenues are rising, and consumer habits are evolving fast. With 11.5 million members in the UK alone and a European market poised to hit 100 million members by 2030, there’s never been more opportunity for growth. From the influence of Gen Z and social fitness to the rise of low-cost models and tech-driven workouts, these reports offer gym owners real insight into what’s working, and what’s coming next. We've summarised the key findings of both reports, and we'll drop a link to each report at the end. So, what did we learn from the ukactive Health and Fitness Report 2025? ✅ Despite a challenging few years, the industry is thriving. There are now 11.5 million gym members in the UK. ✅ The entire industry is estimated to be worth around £5.7 billion. With a penetration rate of 16.9%, the UK has one of the highest-performing markets in Europe. ✅ Younger generations are more likely to have a gym membership and be physically active. And it’s not just about achieving a physical aesthetic, either. Gen Z also uses the gym for socialising and having engaging experiences. ✅ People who regularly exercise at home are more likely to have a gym membership. It shows that the popularity of at-home fitness isn’t necessarily a threat to gym owners. ✅ Low-cost operators are benefitting from people being more price-sensitive, given the rising cost of living. ✅ There’s a real acknowledgment of the role that fitness can play in wider society. Exercise can help reduce a person’s risk of serious illness; it can also help people manage existing conditions. This can support local communities and reduce pressure on the NHS. ✅ Technology is playing a bigger role in how people design and understand their workouts. Data personalisation can not only make exercise more fun and engaging, but it also helps make training more effective and efficient. 👉 You can read ukactive's full report here 🔥 Europe’s fitness industry just broke records, too. Membership and revenue in the European fitness industry have hit an ‘all-time high’, with strong potential for continued growth, according to a report from EuropeActive with the help of Deloitte.Memberships increased by 3.9 million between 2023 and 2024, and total industry revenue rose by around 10%. Interestingly, while last year’s report showed that consumers were mainly concerned about price, this year’s findings highlight location as more influential. Projections suggest that the industry could hit 100 million memberships by 2030. Much of this optimism stems from the US market, where fitness centre penetration has reached 23.7%, offering a benchmark for potential growth in Europe. Athletech News details the key findings of the report, which we’ll summarise below. ✅ Fewer Europeans now exercise at home ✅ Europe’s penetration rate was 8.9%, which was a 0.5% increase on last year. ✅ Basic-Fit has the most members (4.2 million) and generated the most revenue (1.2 billion), followed by Pure Gym and RSG Group. ✅ Major US fitness brands are now targeting Europe, including Planet Fitness. ⚡ Future proof your gym's growth with Energym's electricity-generating gym bikes. Power your studio with your members' workouts, gamify workouts, and standout in a competitive market with ERG mode. ERG mode is a smart training feature that automatically adjusts the bike's resistance to keep riders working at a consistent power output regardless of their cadence. ⚡ ⚡Find out how electricity-generating gym equipment could transform your studio ⚡