We love events. They allow us to meet interesting people and talk about the electricity-generating RE:GEN and its software. It's also a way to put our bikes through their paces as we're always looking at ways of improving design, usability, and comfort. Feedback gives us things to consider for the future. It gives us a moment to take off our engineering and marketing hats to see the bike exclusively through a rider's eyes, because we didn't innovate the hell out of a static bike just to wipe our hands, sit back, and relax. So we were thrilled to be part of Tryb World's PWR Hour event at Samsung KX in London for World Environment Day. Some of the capital's most competitive corporate teams came to race against one another in the name of charity, for prizes and, most importantly, bragging rights. There was a live leaderboard, an instructor, music, drinks, merchandise , lots of laughs (and a lot of sweating!). Here's what that looked like. Remember that we do more than design and develop electricity-generating indoor bikes for events. Our bikes are for the home, the office, and gyms.