How to Build a Sustainable Business
It was a tough economy for small and medium-sized businesses even before COVID-19 arrived to wreak havoc on the world. And that’s what makes selling sustainability so difficult. If you want to know how to build a sustainable business, then you need to do more than...
What is a human powered gym?
Many of us feel that we need to do more to protect the environment. The chances are that you probably already participate in behaviours that try to minimise your impact on the world around you: recycling regularly, taking public transport, opting for paperless billing...
Climate Change and the Threat to UK and International Sport
The more obvious signs of climate change are happening thousands of miles from where we live: the deforestation in the Amazon and the melting permafrost in Siberia, for example. Australia’s bushfires happened in another time zone. Whilst many of us are horrified,...
May 2020 Broke Global Temperature Records
Last month was the hottest May on record. 2020 was already a hot mess but this is getting ridiculous. Few will complain about glorious sunshine during the UK’s lockdown but these latest global record-breaking temperatures remind of us the other big challenge we’re...
If Consumers Want Sustainability What Does It Mean for Your Gym?
Sustainability is a powerful marketing and buying tool. Customers still want quality, affordable products and services but they also want to know that the brands and services they’re engaging with align with their values. For example, if you’re against the use of...
How Green Marketing Can Make a Big Impact on Your Brand
Clients and consumers are more environmentally aware than ever, and they’re choosing products and services that align with their beliefs and lifestyles. Green marketing helps businesses create the stories behind their brand by delivering a positive environmental...