GymCoin is a digital currency that rewards users for generating clean energy. Each watt of power is converted into GymCoin via a companion app that also supplies real-time and accurate workout data.
Spend the currency in an online marketplace to purchase discounted membership, free guest passes and rewards from partnered brands.
Rewards increase customer engagement. The more engaged a user is, the more they’ll workout and the more clean-energy they’ll generate.
Positive psychology, where the carrot and stick are replaced by a big old bag of GymCoin.