We’re all wired for short-term hits and immediate gratification. As consumers, we can be impatient to get what we want. Businesses should be different. Often, they’re not. The Problem of Short-termism.  Short-termism is when businesses make decisions based on short-term benefits. It’s recruiting an unsuitable candidate where you’re desperate for the additional manpower; it’s accepting…

Read More

Sustainability is a powerful marketing and buying tool.   Customers still want quality, affordable products and services but they also want to know that the brands and services they’re engaging with align with their values. For example, if you’re against the use of palm oil then it’s likely you’ll avoid companies that use palm oil…

Read More

The COVID-19 pandemic is forcing events to go digital. Earth Day 2020 is all about the environment and the outdoors but this year it’s being celebrated remotely.  The Importance of Earth Day Earth Day began in the USA on April 22nd 1970 and has been held annually ever since. It’s now a global environmental education…

Read More

The global fitness industry is worth around $100 billion and shows no sign of stopping or slowing down. The market is strong but so is the competition. Prospective members have a huge choice when it comes to finding a gym so it’s never been more important to stand out from your rivals. One way of…

Read More

The Coronavirus pandemic is having a huge impact on people’s physical and mental health.  Since the UK Government’s lockdown measures began on March 23rd, many people have been struggling with social distancing measures.   Family members from different households have been unable to visit one another and children have been kept from school friends.  Employees…

Read More

In 2019, Scottish wind turbines produced almost twice the amount of electricity needed to power every household in Scotland. Between January and July 2019, it achieved 9,831,320 megawatt hours (MWh) of wind energy. Robin Parker, WWF Scotland’s Climate and Energy Policy Manager says, “These are amazing figures, Scotland’s wind energy revolution is clearly continuing to…

Read More

There’s not a day in the calendar that doesn’t now have a call-to-action or a cause to celebrate attached to it. And one of the year’s most important dates is World Wildlife Day on March 3rd.   World Wildlife Day was created to raise awareness around protecting the planet’s wild animal and plant populations, to…

Read More

It’s hard to imagine a world without COVID-19.   Coronavirus is transforming the way we live, work and travel.   What was unthinkable months ago is now commonplace: international borders closing, sporting fixtures postponed, planes grounded, mass gatherings cancelled.   There’s no doubt that the pace of the Coronavirus outbreak is deeply unsettling.  The pandemic…

Read More