Sustainability is a powerful marketing and buying tool.   Customers still want quality, affordable products and services but they also want to know that the brands and services they’re engaging with align with their values. For example, if you’re against the use of palm oil then it’s likely you’ll avoid companies that use palm oil…

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The COVID-19 pandemic is forcing events to go digital. Earth Day 2020 is all about the environment and the outdoors but this year it’s being celebrated remotely.  The Importance of Earth Day Earth Day began in the USA on April 22nd 1970 and has been held annually ever since. It’s now a global environmental education…

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The global fitness industry is worth around $100 billion and shows no sign of stopping or slowing down.  The market is strong but so is the competition. Prospective members have a huge choice when it comes to finding a gym so it’s never been more important to stand out from your rivals.  One way of…

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The Coronavirus pandemic is having a huge impact on people’s physical and mental health.  Since the UK Government’s lockdown measures began on March 23rd, many people have been struggling with social distancing measures.   Family members from different households have been unable to visit one another and children have been kept from school friends.  Employees…

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COVID-19 has changed a lot of things, and it’s still unclear as to whether or not it’s changed the fitness industry forever.  UK gyms have been shut since the lockdown was first announced back in March, and it’s unlikely that they’ll be reopening in the near future. But people are still exercising.  We know how…

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There’s been a boom in bike sales since the UK entered lockdown back in March.  Bike chain Halfords has reported a 23% jump in shares as more of us take to two wheels as a means of exercising and commuting safely during the COVID-19 pandemic.  It would be great to see people continuing to cycle…

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World Environment Day on June 5th 2020 is celebrating biodiversity.  The COVID-19 pandemic has meant that many of us don’t have the freedom to explore and experience the world around us like we used to.  We can’t take the holidays we want and even visiting local beauty spots has been out of bounds for many…

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Fitness isn’t a one-time gig.  It’s a journey that can take a lot of time and a lot of effort.  Some people will work at their fitness because that in itself is a reward but others may feel that their motivation is only as good as the incentive they’re getting to keep showing up and…

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It’s hard to think about anything other than COVID-19 right now. Unfortunately, environmental challenges don’t disappear just because we’re facing a pandemic.  World Environment Day 2020 (WED) will look and feel a little different this year.  With much of the world either in lockdown or adhering to some form of social distancing, it will mostly…

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We’re all adjusting to life in lockdown. Whether we’re working from home or not working at all, caring for children or looking after the sick or vulnerable, COVID-19 is affecting everything: the way we live, work and socialise, and it’s having an impact on the environment, too. How is COVID-19 Affecting our Carbon Footprint? A…

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