She’s electric.    Introducing the RE:GEN, the world’s first electricity generating fitness bike for the home.    Energym has unveiled the RE:GEN: an indoor fitness bike that captures and converts human power into clean electricity able to charge electronic devices. Energym’s announcement comes ahead of the RE:GEN’s May 2021 launch on the IndiGoGo crowdfunding platform.     Energym’s engineering and product design team has spent 2-years developing the technology alongside some of the country’s top universities.   The RE:GEN captures the power generated during…

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Turning your workouts into electrical power and rewards that can be redeemed against some of your favourite brands.   Energym, a pioneering UK health tech startup, and Sweatcoin, a digital health incentives application that rewards healthy lifestyle choices, have partnered to enable Energym’s customers to get incentives through their workouts. Customers can earn sweatcoins for…

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We’re all wired for short-term hits and immediate gratification. As consumers, we can be impatient to get what we want. Businesses should be different. Often, they’re not. The Problem of Short-termism.  Short-termism is when businesses make decisions based on short-term benefits. It’s recruiting an unsuitable candidate where you’re desperate for the additional manpower; it’s accepting…

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Sustainability is a powerful marketing and buying tool.   Customers still want quality, affordable products and services but they also want to know that the brands and services they’re engaging with align with their values. For example, if you’re against the use of palm oil then it’s likely you’ll avoid companies that use palm oil…

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The COVID-19 pandemic is forcing events to go digital. Earth Day 2020 is all about the environment and the outdoors but this year it’s being celebrated remotely.  The Importance of Earth Day Earth Day began in the USA on April 22nd 1970 and has been held annually ever since. It’s now a global environmental education…

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The global fitness industry is worth around $100 billion and shows no sign of stopping or slowing down. The market is strong but so is the competition. Prospective members have a huge choice when it comes to finding a gym so it’s never been more important to stand out from your rivals. One way of…

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The Coronavirus pandemic is having a huge impact on people’s physical and mental health.  Since the UK Government’s lockdown measures began on March 23rd, many people have been struggling with social distancing measures.   Family members from different households have been unable to visit one another and children have been kept from school friends.  Employees…

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COVID-19 has changed a lot of things, and it’s still unclear as to whether or not it’s changed the fitness industry forever. UK gyms have been shut since the lockdown was first announced back in March, and it’s unlikely that they’ll be reopening in the near future. But people are still exercising. We know how…

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There’s been a boom in bike sales since the UK entered lockdown back in March.  Bike chain Halfords has reported a 23% jump in shares as more of us take to two wheels as a means of exercising and commuting safely during the COVID-19 pandemic. It would be great to see people continuing to cycle…

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World Environment Day on June 5th 2020 is celebrating biodiversity.  The COVID-19 pandemic has meant that many of us don’t have the freedom to explore and experience the world around us like we used to.  We can’t take the holidays we want and even visiting local beauty spots has been out of bounds for many…

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