electricity-generating-indoor-bike

She’s electric.    Introducing the RE:GEN, the world’s first electricity generating fitness bike for the home.    Energym has unveiled the RE:GEN: an indoor fitness bike that captures and converts human power into clean electricity able to charge electronic devices. Energym’s announcement comes ahead of the RE:GEN’s May 2021 launch on the IndiGoGo crowdfunding platform.     Energym’s engineering and product design team has spent 2-years developing the technology alongside some of the country’s top universities.   The RE:GEN captures the power generated during…

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Turning your workouts into electrical power and rewards that can be redeemed against some of your favourite brands.   Energym, a pioneering UK health tech startup, and Sweatcoin, a digital health incentives application that rewards healthy lifestyle choices, have partnered to enable Energym’s customers to get incentives through their workouts. Customers can earn sweatcoins for…

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We’re all adjusting to life in lockdown. Whether we’re working from home or not working at all, caring for children or looking after the sick or vulnerable, COVID-19 is affecting everything: the way we live, work and socialise, and it’s having an impact on the environment, too. How is COVID-19 Affecting our Carbon Footprint? A…

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On May 20th, a European Media agency leaked details of the stimulus package that would help the EU economy recover from the COVID-19 pandemic. EuActive said the leak came from a ‘trusted source’, and one week later, in a speech given before the European Parliament, Commission President Ursula von der Leyen confirmed that the EU’s…

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What hasn’t the COVID-19 outbreak affected? We’re all adapting to new circumstances and situations as a result of the Coronavirus pandemic but for the global fitness industry, it’s been a particularly challenging time. The industry does so much in-person: gyms, classes, PT sessions, team sports, group training, community events, etc.   So, when the UK Government announced tighter…

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Clients and consumers are more environmentally aware than ever, and they’re choosing products and services that align with their beliefs and lifestyles. Green marketing helps businesses create the stories behind their brand by delivering a positive environmental message that’s not just about building a customer or client base, but about creating a community. What is…

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We’re all wired for short-term hits and immediate gratification. As consumers, we can be impatient to get what we want. Businesses should be different. Often, they’re not. The Problem of Short-termism.  Short-termism is when businesses make decisions based on short-term benefits. It’s recruiting an unsuitable candidate where you’re desperate for the additional manpower; it’s accepting…

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Sustainability is a powerful marketing and buying tool.   Customers still want quality, affordable products and services but they also want to know that the brands and services they’re engaging with align with their values. For example, if you’re against the use of palm oil then it’s likely you’ll avoid companies that use palm oil…

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The COVID-19 pandemic is forcing events to go digital. Earth Day 2020 is all about the environment and the outdoors but this year it’s being celebrated remotely.  The Importance of Earth Day Earth Day began in the USA on April 22nd 1970 and has been held annually ever since. It’s now a global environmental education…

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The global fitness industry is worth around $100 billion and shows no sign of stopping or slowing down. The market is strong but so is the competition. Prospective members have a huge choice when it comes to finding a gym so it’s never been more important to stand out from your rivals. One way of…

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